Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study - Laboratoire Inter-universitaire de Psychologie - Personnalité, Cognition, Changement Social
Article Dans Une Revue International Journal of Environmental Research and Public Health Année : 2021

Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study

Résumé

Background: In the context of social marketing, the effectiveness of prevention messages is a major issue. The main objective of the present study was to assess the effect of prevention messages framing on self-efficacy reinforcement in order to improve intentions to reach or maintain sufficient weight in a non-clinical sample. It thus focuses on testing the mediating role of self-efficacy. Methods: Two hundred and thirty-three university student women were randomly assigned to one of the two conditions (gain-framed versus loss-framed message). They were exposed to a short persuasive message and surveyed on self-efficacy and intention to maintain sufficient weight. Results: Loss-framed messages elicited higher levels of self-efficacy than gain-framed messages, which led to higher intentions to reach or maintain sufficient weight. This study sheds light on the mediating role of self-efficacy. Conclusions: The results suggest ways to improve the persuasiveness of prevention campaigns, thereby opening up further research avenues.
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hal-04587273 , version 1 (04-09-2024)

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Agnès Helme-Guizon, Marie-Laure Gavard-Perret, Rebecca Shankland, Valentin Flaudias. Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study. International Journal of Environmental Research and Public Health, 2021, 18 (17), pp.8980. ⟨10.3390/ijerph18178980⟩. ⟨hal-04587273⟩
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