Cinema and Marketing: When Cultural Demands Meet Industrial Practices
Résumé
Spanning different eras, subjects and markets, the featured articles shed a new light on marketing and cinema. This relationship is an old and ongoing one that pertains to every type of motion pictures, whether studio or independent ones. These articles show that the relationship between marketing and cinema does not represent a by-product or an after-thought of the movie industry, but is truly part and parcel of film production and the experience of cinema-going.
Domaines
Sciences de l'Homme et SociétéOrigine | Fichiers éditeurs autorisés sur une archive ouverte |
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