Cinema and Marketing: When Cultural Demands Meet Industrial Practices - Université du Littoral Côte d'Opale
Article Dans Une Revue InMedia : the French Journal of Media and Media Representations in the English-Speaking World Année : 2013

Cinema and Marketing: When Cultural Demands Meet Industrial Practices

Résumé

Spanning different eras, subjects and markets, the featured articles shed a new light on marketing and cinema. This relationship is an old and ongoing one that pertains to every type of motion pictures, whether studio or independent ones. These articles show that the relationship between marketing and cinema does not represent a by-product or an after-thought of the movie industry, but is truly part and parcel of film production and the experience of cinema-going.

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hal-04647228 , version 1 (13-07-2024)

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Nathalie Dupont, Joël Augros. Cinema and Marketing: When Cultural Demands Meet Industrial Practices. InMedia : the French Journal of Media and Media Representations in the English-Speaking World, 2013, Cinema and Marketing, 3, ⟨10.4000/inmedia.625⟩. ⟨hal-04647228⟩

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