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Article Dans Une Revue Film Journal Année : 2013

Young audiences in Hollywood: The end of a love affair? (Film Journal/Sercia)

Résumé

Since its inception at the beginning of the twentieth century, Hollywood cinema has depended on a steady stream of patrons to help develop profits. When the studios expanded in the 1910s and 1920s to reach the fully-fledged status of an industry, Hollywood films were seen by a wide variety of Americans. In 1930, the weekly audience of 80 million people included single people, couples, families and young people. The following article attempts to show that the considerable changes in movie audiences during the post-WWII era led to the gradual emergence of the core 12-to-24 age group. Since the 1970s, Hollywood studios have relied on this young audience for the success of their films and have thus produced blockbusters aimed at teenagers’ tastes. However, as I shall argue, Hollywood productions are now faced with serious competition as digital technologies, like the Internet, offer young people new modes of entertainment for their leisure time. Hollywood studios are trying to face this new challenge as they may stand at a turning point in the history of their industry.
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hal-04647233 , version 1 (24-07-2024)

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  • HAL Id : hal-04647233 , version 1

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Nathalie Dupont. Young audiences in Hollywood: The end of a love affair? (Film Journal/Sercia). Film Journal, 2013, 2. ⟨hal-04647233⟩

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